Insights on podcasts, content and the business of storytelling.
How to Start a Podcast for Your Brand
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Read for insights on podcasts, content and the business of storytelling. Discover how founders, leaders and brands can use podcasts to build authority, visibility and influence. Your story, everywhere.
Podcasts have become one of the most powerful ways to build authority, connect with audiences and shape conversations in the UK.
Take Rory Sutherland, the advertising guru at Ogilvy. He’s appeared on shows like Diary of a CEO and The Rest Is Politics: Leading. Those interviews didn’t just live in audio feeds. Clips landed on TikTok and LinkedIn, articles quoted him for weeks afterwards, and his ideas reached far beyond the original episode. That’s the ripple effect a podcast can create when you use it well.
And the best part: starting a podcast is simpler than most people imagine.
Step 1: Start With Your Purpose
Before anything else, be clear on why you want to podcast. Is it about building trust with clients? Establishing authority in your industry? Or creating a space to share ideas that don’t fit neatly into short-form content? The answer will shape your direction.
Step 2: Choose a Format You Can Stick To
Some of the biggest UK podcasts thrive on simplicity.
The Rest Is Politics is just two voices in conversation.
Table Manners brings people together over food.
Diary of a CEO is built on long, in-depth interviews.
Pick a structure you’ll enjoy delivering regularly.
Step 3: Keep the Tech Manageable
A good USB microphone, a quiet space and free editing software like Audacity are more than enough to get your first episodes out. Starting small means you can focus on your ideas rather than obsessing over equipment.
Step 4: Think Beyond the Episode
A podcast should never be treated as a single piece of content. Each recording can fuel blog posts, short-form video, newsletters and more. That’s why interviews like Rory Sutherland’s keep turning up everywhere. A strong conversation is the seed for a much wider content ecosystem.
Where The Fabled Comes In
If your aim is simply to start a podcast, you can get going with the steps above. If your aim is to create something that feels premium, strategically built and capable of reaching audiences across multiple platforms, that’s where we can help.
The Fabled Agency crafts premium podcasts for founders, leaders and ambitious brands that are designed to travel. Each one is crafted to educate, entertain and build influence across the spaces where your audience already spends time.
Your story, everywhere.