Privacy Policy

At The Fabled, we take your privacy seriously. This policy explains what data we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR).

1. Who We Are

The Fabled is a UK-based content agency. We help individuals and businesses build story-led brands. For data protection purposes, we are the “data controller” of your personal information.

📧 Contact us at: hello@thefabled.co.uk

2. Data We Collect

We collect personal data when you:

Submit your email address through our website
Opt in to receive updates from us
Interact with our website

This may include:

Your email address
Your marketing preferences
Technical data (IP address, browser type, device, site usage patterns)

3. How We Use Your Data

We use your data to:

Send occasional updates about The Fabled and our services
Respond to your enquiries
Analyse website use to improve performance and experience

We do not sell your data or share it with third parties for advertising.

4. Lawful Basis for Processing

We process your data on the following bases:

Consent: for marketing emails
Legitimate interest: to operate and improve our website and services
Legal obligation: where we must comply with the law

You can withdraw consent at any time via the “unsubscribe” link in our emails or by contacting us.

5. Data Storage and Security

We store your data securely with providers who comply with UK GDPR. We keep your data only as long as needed for the purposes outlined in this policy.

If you unsubscribe from our emails, we remove you from our marketing list. Some information may still be retained securely for administrative or legal reasons.

6. Your Rights

Under UK GDPR you can:

Access the data we hold about you
Correct inaccurate information
Request deletion of your data
Withdraw consent at any time
Object to or restrict processing
Complain to the Information Commissioner’s Office (ICO)

More information: https://ico.org.uk/your-data-matters

7. Updates

We may update this policy from time to time. Significant changes will be communicated by email or via our website.

Last updated: 2 June 2025